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Sep 12, 2017
Brenda R. Smyth, Supervisor of Content Creation
You and all the people who work for you have the potential to be creative. Unleashing your team’s collective creativity can lead to better solutions and new ideas—helping keep your organization agile, poised for the future and innovative.
However, managing for creativity is not as easy as it sounds. Every business needs certain processes and procedures in place in order to function. But sometimes procedure overwhelms a company and the result is a loss of creativity and innovation. As businesses evolve at a faster pace today, innovation and agility are in the spotlight and are rapidly becoming keys to success and survival.
Ironically, it’s that ever-increasing pace that keeps some managers and leaders from venturing out of the tried-and-true rut. It takes less energy and there’s less uncertainty when you focus on efficiency. And, up until about 15 years ago, that rut was the right place to be. “Creativity was considered unmanageable—too elusive and intangible to pin down,” writes Teresa Amabile and Mukti Khaire for hbr.org. “The payoff was less immediate than improving execution.”
When I write about creativity in business, of course I’m talking about understanding the components of creativity, setting up an environment where creativity flourishes, getting the right people to collaborate and share information and maintaining that momentum once it’s in place. It takes energy … planning … and communication. Often, it means peeling away layers of bureaucracy, eliminating petty internal politics and breaking down departmental silos. But those price tags are well worth the alternative: Watching as your competition speeds past you.
Here are 9 ways you can foster a creative and innovative work environment:
Don’t leave the creativity of your team to chance. Imagine new possibilities. Learn more about creativity. Encourage the individuals working for you to be original, to make connections between existing knowledge and new situations, to work together, to make a few mistakes in the name of building knowledge and cut through the bureaucracy. You’ll be poised for change, so when faced with new or complex problems, you’re ready.
Brenda R. Smyth
Supervisor of Content Creation
Brenda Smyth is supervisor of content creation at SkillPath. Drawing from 20-plus years of business and management experience, her writings have appeared on Forbes.com, Entrepreneur.com and Training Industry Magazine.
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