11 Questions That Will Guide You Toward Your Ideal Brand Voice

Building a brand voice is an important step in determining how a company approaches their marketing efforts. Some companies stick to a professional, informative tone, while others brand themselves as humorous, casual and approachable.

With the success of some witty corporate social media accounts, newer brands might be tempted to try humor to feel more "relatable." However, it's important to make sure the tone you choose is truly right for your business and its audience. To help you find the best brand voice for your company, ask yourself these questions from Forbes Communications Council members.