12 Underrated But Effective Ways To Build Your Employer Brand

When your business is hiring, it can be difficult to attract the right employees. Sure, you might receive a decent number of candidate applications, but that doesn’t help if they don’t have the right background and experience.

To recruit the right workers for your business, you’ll want to build a strong public-facing employer brand. By promoting this brand, you’ll be able to clearly spell out your company values and the types of skills and personalities you’re looking for. Michele Markey, Vice President of Training Operations for SkillPath, and other experts of Forbes Human Resources Council, make some recommendations for you.