13 Common Phrases That Can Ruin Your Sales Script

Every sales rep needs a set of guidelines for how to handle a conversation with a prospect. This “script” may provide some basic points to cover during a call or meeting, but it shouldn’t be a rigid, word-for-word monologue—especially if there’s any jargon or pushy marketing speak.

Your customers value authenticity and a personalized experience, and using the wrong language in your sales script can really turn them off working with your business. Here, Kara Cowie, Vice President of Corporate Communicationes, joins 12 other Forbes Communications Council members share some common phrases that marketers should avoid in their sales conversations.