14 Creative Ways To Personalize Your Marketing Campaign

Personalization has become an important aspect in marketing and customer experience efforts, and for good reason. According to an Epsilon survey, 80% of consumers are more likely to choose companies that offer personalized experiences, and 90% find personalization appealing.

However, some businesses can face obstacles to implementing personalized marketing, such as a lack of experience, being in a niche or highly specialized industry, or having a modest budget. It helps to learn some tried and true methods from marketing experts. Below, 14 members of Forbes Communications Council, including Kara Cowie, Vice President of Training Operations for SkillPath, share their time-tested ways to create personalized marketing experiences.