14 Social Media Trends That Every Marketer Should Know About In 2019

Social media is no longer just a trendy marketing tactic—it’s a crucial one. Today’s consumers turn to social media to find brands they can trust, looking for user testimonials, examples of exceptional customer service and more.

To meet these evolving demands, your company must maintain an engaging social media presence that offers customers the brand experience they expect. Kara Cowie, Vice President of Skillpath, joins a panel of Forbes Communications Council members to share which social media trends marketers should prepare for this year. Here’s what they had to say.