14 Ways To Generate Campaign Ideas From Employees Outside The Marketing Department

Successful marketing and communications campaigns rely on the company’s ability to know and connect with their audience, potential customers and brand loyalists. Therefore, it’s no surprise that often the best ideas for campaigns can come from outside of the communications department, from staff who are on the front lines every day, interacting with customers and gaining real insight into the company’s strengths and weaknesses.

To ignore the idea potential found in departments outside of communications and marketing is to greatly underuse a valuable asset—learned experience. So, what’s one way to leverage and encourage creative ideas for marketing campaigns from other company employees? To navigate this issue, 14 members of Forbes Communications Council, which includes Kara Cowie, SkillPath's vice president of corporate communications, to share their favored methods.