15 Steps To Consider When Sharing Company News On Social Media

While many companies use social media for marketing purposes, social media channels can also be the quickest way to spread news and updates about a company as well. But because of the wildfire nature of social media sharing, company news announcements must be handled very carefully to make sure they don’t send the wrong message.

Handled well, sharing via social media can both take less time than more traditional news sharing methods and may also achieve greater audience engagement from all generations. But there are a few steps you should think through first before your post goes live. To help, Kara Cowie, vice president of corporate communications for SkillPath, and 14 other members of Forbes Communications Council share the most important things to remember when announcing any company news via social media.