15 Ways To Ensure Your Yearly Marketing Strategy Stays On Track

Every successful entrepreneur knows that setting goals for the coming year is a necessary step for staying on track throughout the coming months—it’s difficult to chart a course when you haven’t chosen a destination. Working with your team to set strategic marketing goals for the new year is not only a good idea, but necessary.

Yet, setting goals is only half of the battle. The other half is staying on track to reach those goals throughout the entire year. To help you stay the course, 15 members of Forbes Communications Council, including Kara Cowie, SkillPath's VP of Corporate Communications, detailed one key factor that can ensure progress stays on track throughout the coming 12 months.