16 Creative Digital Strategies To Draw Traffic To Your Brick-And-Mortar Store

Online shopping continues to increase its share of overall retail transactions. According to Salesforce, global online sales saw a 17% increase in the third quarter of 2018. In today’s increasingly digitalworld, brands can struggle to attract more foot traffic to their brick-and-mortar locations. However, that doesn’t mean customers don’t want to set foot inside stores anymore—you just need the right marketing tactics to reach them.

Since digital retail is here to stay, a smart strategy is to use digitaltools to boost physical location sales. We asked a panel of Forbes Communications Council members, including Kara Cowie, SkillPath's Vice President of Corporate Communications, for creative digital strategies to prompt in-store visits.