Boost Customer Engagement With These 15 Fun Strategies

Engaging customers with attention-getting content is one of the most important ways to draw new business and then keep it coming. Today, though, consumers are bombarded with marketing campaigns on multiple fronts, from television and radio to in-app ads and social media. It takes a truly creative approach to stand out.

Recent successful strategies have included challenges like photo/caption contests—games that increase customer engagement through fun and competitiveness. So, what are some other strategic and entertaining ways to boost engagement that stand out from the crowd?

Kara Cowie, SkillPath's VP of Corporate Communications, is one of 15 members on the Forbes Communications Council to offer ideas on creative ways of increasing customer engagement in today’s competitive landscape.