Moving Toward 2020, It's Time To Build A Strong Employee Advocacy Program

Kara Cowie, vice president of corporate communications at SkillPath, believes one of the biggest internal communication trends involves employee advocacy on social media. In the past, cases of employees sharing company messages on social media have created conflict with human resources and legal departments. Today, there is still a huge prejudice about encouraging any employee interaction on social media. Unfortunately, those lingering thoughts of C-suite executives and managers can impact the creation of a formal employee advocacy program, but these programs are proving to be a powerhouse marketing, sales and recruitment tool.

Read more on Kara's thoughts on employee advocacy and how this trend will steadily rise in the next decade as more Millennials move into management positions and Gen Zs enter the workforce.