What Will Encourage Your Employees To Share Company Content On Social Media?

The most successful business-to-business (B2B) marketers spend about 40% of their marketing budgets on content. Videos, blog posts, podcasts, white papers, articles, infographics -- content is generated to help us connect with customers and prospects, build trust and get them to think of us when it’s time to buy.

But today’s buyers are often looking for information outside of what the brand provides, and they are more likely to trust authentic information from someone they know. This is causing organizations to lean on employees to be the authentic voices that share corporate content through their social channels.

Kara Cowie, vice president of corporate communications at SkillPath, shares her thoughts in this article on Forbes.com on what employers can do to encourage their employees to share company content on social media.