Social Media Marketing
Social media has changed how people connect with one another. For business, that means old marketing tactics aren’t as effective as they once were. But jumping into social media without a plan can be worse than zero online presence.
Organizations that are effectively using social media have one thing in common: They have a clearly defined plan. They know what they want to achieve from their efforts, which tools work best for their needs and where to reach their customers.
So if you’re getting ready to launch a social media campaign for the first time — or if you’re looking for new ways to improve your current marketing plan, this two-day virtual training workshop can help you define your objectives, identify your target market and choose the most effective social media channels.
Course Outcomes
- Engage followers and turn them into loyal customers
- Establish direction for your social media campaigns
- Define your mission and choose the right marketing objectives
- Identify your customers through a focused targeting approach
- Create a brand message that resonates with customers
- Identify target markets and messaging for various social media channels
Course Agenda
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