Effective Business Writing

When you understand the answers to two key questions, you’re well on your way to becoming an effective business writer:

1. Why am I writing this?
2. Why does my reader care?

You’ll appreciate the amazingly simple and straightforward ways to understand and apply the most powerful techniques in business writing. Each section and chapter uses samples and examples so you can see what works and what doesn’t.

The “You Try It” sections offer an opportunity to test your new business writing skills safely.

You’ll be amazed at how easily you can adopt the tricks to good business writing — and how quickly your writing will improve — when you learn how to:

• Write clearly and concisely
• Get an immediate response
• Grab your reader’s attention
• Overcome writer’s block
• Organize your ideas and write your first draft faster
• Develop your own style
• Use the latest formatting techniques to improve readability
• Profit from editing and proofreading techniques the pros use
• Write effective business reports and proposals
• And much more