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Two business professionals working on content writing on a laptop.
Live Virtual Workshop
3 hrs

Creating Content People Want to Read

Whether you write your company’s internal newsletter or post to your organization’s social media sites, you hope someone will read, appreciate and respond to your content.

This course provides the essential guidelines for writing to connect with your audience — the how-tos of producing irresistible content that draws readers in and keeps them engaged with the right balance of logical and emotional appeals.

You’ll learn how to use the stages of content writing to add structure to your approach, how to overcome creative blocks and how to leverage your content so it stands out in a digital world where consumers are bombarded with thousands of messages every day.

Even if you're not a full-time writer, this course will transform you into a more thoughtful and effective content creator.

Course Outcomes

  • Incorporate cutting-edge, attention-grabbing techniques that draw readers in
  • Engage readers with the right balance of logical and emotional appeals
  • Use the stages of content writing to add structure to your approach
  • Overcome creative blocks when you run into a psychological wall
  • Leverage your content so it stands out in a cluttered digital landscape

4.1out of 5

(300)

300

people have taken this course

100%

found this course to be helpful in their workplace

Course Agenda

3 hrs
Live Virtual Workshop

Event Dates & Locations

DateTimePriceAction

Live Virtual Workshop

Course Dates & Times
Schedule a private group trainingLearn More

Save when you enroll multiple attendees!

Just $189 per person when you enroll 4+ learners

Included in
SkillPath Unlimited+Live

$ per year

  • Access this course and 6000+ other live virtual workshop sessions(includes live virtual events priced $399 or less)
  • 500+ webinars broadcast daily
  • 2,000+ on-demand resources
  • And so much more!

Participant Takeaways

Trainer was great. I highly recommend this training for any marketing team.

5

Shawn H.

I thought our trainer was really funny and did a great job. There were times when I wanted to answer with my thoughts or an example, but then he moved on to the next topic. I know there was only so much time, though. I appreciate his time!

5

Alexandra W.

Very useful information and it was inspirational. 

4

Lori M.

The trainer was great, kept me engaged!

4

Romnie H.

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