How to Create and Present a Business Case
Do you have a great solution to a problem your company is facing? Have you spotted an opportunity to innovate? To turn your great idea into a green-lit proposal, you must convince stakeholders that your project deserves their support.
This LIVE virtual course provides the expert advice you need to build a solid business case that highlights the benefits of your project. Learn how to walk in your stakeholders’ shoes to create a pitch that speaks to their priorities, tackles their potential concerns and demonstrates the strategic value of your project.
Enroll today and find out how to successfully transform your brilliant idea into a compelling presentation that provides decision makers with evidence that you’ve thoroughly planned a project worthy of their approval — and funding.
Course Outcomes
- Effectively address stakeholder concerns
- Tailor proposals to decision makers' needs
- Confidently mitigate project risks
- Develop concise timelines and budgets
- Nail your presentation to secure support
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Course Agenda
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How to Create and Present a Business Case
Do you have a great solution to a problem your company is facing? Have you spotted an opportunity to innovate? To turn your great idea into a green-lit proposal, you must convince stakeholders that your project deserves their support.
This LIVE virtual course provides the expert advice you need to build a solid business case that highlights the benefits of your project. Learn how to walk in your stakeholders’ shoes to create a pitch that speaks to their priorities, tackles their potential concerns and demonstrates the strategic value of your project.
Enroll today and find out how to successfully transform your brilliant idea into a compelling presentation that provides decision makers with evidence that you’ve thoroughly planned a project worthy of their approval — and funding.
Session 1: Prepare to Persuade Stakeholders
- Understand the vital role of the business case in securing buy-in
- Explore audience analysis and key questions to answer
- Describe ways to tailor your proposal to suit stakeholder needs and preferences
- Discuss strategies for brainstorming a list of proposal options
Session 2: Describe and Justify Your Project
- Discuss ways to identify and evaluate obstacles to your project
- Describe how to construct a detailed timeline outlining key objectives and milestones
- Explore steps for presenting project costs to include in your budget
- Develop strategies to mitigate identified risks and ensure project success
Session 3: Present Your Business Case to Stakeholders
- List the elements of a business case
- Describe the writing style and formatting for a business case
- Discuss strategies for creating a persuasive presentation
- Identify techniques for using speech and body language to deliver your business case with confidence